I started this business because of a simple little phrase “Golfer 4 Life” that has been stuck in my head for over 10 years. And after just dealing with the worst few years of my life, I needed something to focus my mind on, something that was positive. The game of golf has been helping me since I was a little kid. The game of golf never abandoned me, it was always there when I needed it. So, I will never abandon the game. I am not sure how my life would be without it. That simple phrase means a lot to me and to me golf is not just a sport, it is a shared identity. I started to focus all my attention on creating apparel that speaks directly to that identity using that phrase to try and spread the gospel of golf. Too remind people that this is a game for life. I think everyone should try and play golf. My whole goal wasn’t to just sell some golf apparel. My goal is to spread the gospel of golf through that simple little phrase selling some golf apparel.